Food Network asked us to create a holiday promotion for all their baking shows that was unique, festive, unexpected and food focused. We put our heads together and came up with something pretty special.
CLIENT: Food Network
PROMAX AWARDS 2022: Silver Winner (Out-Of-House Program Promo - Design) , Bronze Winner ( Seasonal or Special Event Program Promo), Bronze Winner, (Holiday / Seasonal / Special Event Design Promo).
SERVICES: A Troy Studio Production from idea concept to final :30 and :15 second tv commercial. Led Pre-Production, Production, and Post Production: Creative direction, idea pitches, scripts, storyboarding, animatic, illustrations, 3D, videography, motion controlled robotics, set design, & staffing.
TV commercial for Food Network made completely out of gingerbread and food. Watch the :30 spot above.
The Gingerbread Brownstone
This holiday spot dives into the festivities of four different families on a gingerbread city block. Subtle and clever camera movements into each of the gingerbread scenes bring the magic of the holidays to life. Inspired by the Night Before Christmas and made of entirely food, we labored over each detail to create this deliciously sweet spot for Food Network narrated by Ree Drummond, The Pioneer Woman.
BEHIND THE SCENES
This set was built by fabricators, bakers, decorators, food stylists, prop stylists, designers, miniature artists, sculptors, and welders. The best way to really see the true collaboration come to life is in the Behind the Scenes Video shared below:
SPLIT SCREEN
Bolt camera movements were carefully pre-programmed with precision so that we could travel throughout the brownstone in one seamless take.
PITCH, SCRIPTS, STORYBOARDS, ANIMATICS, 3D DESIGN, PROTOTYPES, & CREATIVE DIRECTION
THE CREW
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Troy Studio: Production Company
Marshall Troy: Director
Julia Troy: Creative Director / Executive Producer / Storyboard Illustrations
Meghan Doherty: Producer
Kar Kay Ho: Art Director
David Mishler: Editor and BTS Video
Jim Darlington: Script Writer
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Ben Machado: pre-visual animatic / post-production VFX
Kim Anderson: Production Manager
Christian Vazquez: Production Coordinator
Quinn Stone: Lead Fabricator
Charlotte Omnes: Food Stylist
Christopher Soprano: Fabricator
Nicole Piznik: Fabricator
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KC Crow Maddux: Art Assistant
Josh Treadaway: Bolt Operator
Edward Richardson: Camera Operator
Savva Svet: Gaffer
Paul Christian: Assistant
Juliana Christian: PA
Ree Drummond: VO
